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What is “Swedish Candy

What really is “Swedish Candy”

When people say Swedish candy, they’re usually talking about a style of candy — not just candy made in Sweden.

Swedish-style candy comes from the Nordic and European pick-and-mix tradition, where customers fill bags with a wide assortment of gummies, foams, sours, chocolates, and licorice from large candy walls.

This style of candy is known for:

  • Softer, chewier textures
  • Unique flavor combinations (salty-sweet, tart-sour, fruity-foam)
  • Less artificial aftertaste
  • More balanced sweetness
  • Creative shapes and playful designs

While Sweden is famous for its candy culture (especially Saturday “lördagsgodis” — Saturday candy tradition), many candies in the Swedish-style category are produced across:

  • Sweden
  • Finland
  • Denmark
  • The Netherlands
  • Germany
  • Spain
  • And other parts of Europe

What makes it “Swedish-style” isn’t just the country of origin — it’s the texture, flavor profile, and pick-and-mix culture behind it.

At Saturday Candy Co., we curate candies that reflect that Nordic candy experience — sourcing from Sweden and other European makers and other suppliers that meet our standards for quality, flavor, and fun.


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