My Story: Why We Started Saturday Candy Club

There’s something about candy that instantly takes you back.

For me, it’s the feeling of walking into a little candy shop as a kid — jars stacked high, bright colors everywhere, and the excitement of picking out your favorites one scoop at a time.

Candy wasn’t just sugar. It was an experience.

That feeling is what inspired me to start Saturday Candy Club.

The First Time I Tried Swedish Candy

A few years ago I discovered Swedish candy, and it completely changed the way I thought about sweets.

The texture was different. The flavors were cleaner. The gummies were softer and fresher than anything I had tasted before.

Swedish candy brands like Bubs, Cloetta, and Malaco have been perfecting candy for generations, and it shows in every bite.

Once you try authentic Swedish candy, it is hard to go back to ordinary gummies.

But there was one big problem. It was incredibly hard to find authentic Swedish candy in the United States.

The Idea for Saturday Candy Club

At the time I was already passionate about building businesses and creating brands. I love the process of taking a simple idea and turning it into something real.

When I realized how difficult it was to buy real Swedish candy in the U.S., the idea immediately clicked.

What if there was a place where people could easily discover the best Swedish candy in the world?

Not a massive corporate candy website, but something more personal and fun. Something that felt like opening a surprise box from your favorite candy shop.

That idea eventually became Saturday Candy Club.

Why It’s Called Saturday Candy Club

The name actually comes from a Swedish tradition called Lördagsgodis, which translates to "Saturday candy."

In Sweden, many families save candy for Saturdays. Kids get a special treat once a week, which turns candy into an event rather than something you eat every day.

I loved that idea.

Candy should feel fun and special.

Saturday Candy Club was built around that same concept — something to look forward to each week.

Our Mission

The mission of Saturday Candy Club is simple: bring the best Swedish candy in the world to candy lovers in the United States.

We focus on authentic Swedish candy brands, fresh gummies, unique textures, and carefully curated candy mixes that let people experience the best of what Sweden has to offer.

Our mixes include sweet candy, sour candy, and sweet-and-sour combinations so everyone can find something they love.

More Than Just an Online Candy Store

Saturday Candy Club is becoming more than just a website.

We are building a full candy experience that includes curated candy mixes, subscription candy boxes, and even a Swedish candy truck for markets and special events.

The goal is simple: create moments of joy.

Because the truth is, candy has a way of bringing people together.

Join the Club

If you love discovering new treats, nostalgic candy experiences, and authentic Swedish sweets, you’re in the right place.

Saturday Candy Club is all about sharing the joy of Swedish candy with candy lovers across the United States.

So grab a mix, try something new, and treat yourself.

Because sometimes the best things in life are simple.

Like great candy on a Saturday.